What is a Marketing Generalist?

I often describe myself as a marketing generalist - a professional jack-of-all-trades, if you will. Over the past two decades, I’ve touched on almost every element of marketing, excluding e-commerce.

What always fascinates me, though, is the perplexed look that appears on people’s faces when I tell them I work in marketing - and even more so when I mention I’m a marketing generalist. It’s usually followed by the inevitable question: “So, what exactly do you do?”

Marketing is sometimes dismissed as just the “leaflet department” or a place that makes things “pretty” and “polished.” But the truth is, it’s so much more than that.