What is a Marketing Generalist?
I often describe myself as a marketing generalist - a professional jack-of-all-trades, if you will. Over the past two decades, I’ve touched on almost every element of marketing, excluding e-commerce.
What always fascinates me, though, is the perplexed look that appears on people’s faces when I tell them I work in marketing - and even more so when I mention I’m a marketing generalist. It’s usually followed by the inevitable question: “So, what exactly do you do?”
Marketing is sometimes dismissed as just the “leaflet department” or a place that makes things “pretty” and “polished.” But the truth is, it’s so much more than that.
AI: Friend, Not Foe
As we navigate the AI revolution, there’s growing concern that robots will replace jobs - especially in marketing. However, AI is a powerful ally, not a threat. It helps marketers streamline tasks, improve decision-making, boost efficiency, and drive results. In marketing, AI should be seen as an opportunity to augment creativity, not replace it.
Marketing 101: A Lesson from a Seven-Year-Old
My seven-year-old gave me a masterclass in marketing - branding, strategy, and creativity - without even knowing what it is!
Stepping into the Limelight: The Art of Self-Promotion
As a marketeer, I’ve always been content with my role of making others shine – whether that’s people, businesses, products, or services. Now, as I step into the world of self-employment, I’m stepping out of my comfort zone and promoting myself, my skills, my experience, and the services I offer.
Preparing to Launch
At the start of 2026, I found myself at a crossroads in my career. I could either continue working in-house for employers, or take the leap into self-employment. I chose the latter, and to kick-start my journey, I needed to create my own brand identity.