Challenge:

Develop a website for ARNI Design + Build, an architect-led construction firm, using an existing WordPress wireframe as the foundation.

Solution:

Copywriting

• Developed a consistent brand voice that communicates ARNI’s technical expertise, design-led approach, attention to detail, and commitment to quality.

• Refined core service propositions and sector specialisms to better align with target audiences, addressing customer needs while clearly articulating value.

• Created content for 14 architectural case studies, transforming a backlog of completed projects into a compelling online portfolio.

• Established consistent tone, terminology, and capitalisation across the site to strengthen brand credibility.

• Optimised page titles, headings, and on-page copy with relevant keywords to improve organic search visibility.

• Enhanced readability through clear content hierarchy, subheadings, and bullet points.

Design

• Applied ARNI’s brand identity to create bespoke page templates for key sections of the website.

• Designed a fully responsive user experience across desktop, tablet, and mobile devices.

• Improved site navigation with intuitive page structures, clear calls to action, and strategic internal linking.
  

Outcome:
A professional, design-led website that showcases ARNI’s expertise, portfolio of completed projects, and service offering. The new site strengthens brand credibility, improves the user experience, and provides a more effective platform for generating new business enquiries.