Challenge:

Deep Sleeps is a UK online retailer specialising in earplugs for sleeping. The Founder approached HB Marketing Solutions to gain a deeper understanding of its customers and competitive landscape, establish a clear market position and sharpen its brand messaging.

The ultimate goal was to provide a clear strategic direction for growing the business and help double monthly sales generated through its Shopify website.

Solution:
HB Marketing Solutions undertook extensive customer, market and digital performance research to build a clear picture of where Deep Sleeps was positioned, what customers valued and where there were opportunities to drive growth.

Customer insight

Analysed customer reviews for Deep Sleeps alongside reviews for key competitors to identify recurring themes, customer needs and use cases. This revealed the product benefits most valued by customers and helped inform the hierarchy of information, key messaging and positioning.

Market and competitor analysis

Assessed the wider market and breadth of competition to understand where Deep Sleeps could establish a distinctive and credible position, and how its core differentiators should be communicated to prospective customers.

Digital performance analysis

Reviewed data across Google Merchant Listings, GA4, Google Search Console, Shopify and SEMrush to assess online visibility and digital performance. This highlighted performance issues, identified opportunities to capture more high-intent traffic and pinpointed areas of the customer journey that could be improved to support conversion.

Outcome:

The research was translated into a comprehensive marketing strategy and prioritised roadmap, giving the Founder a clear direction for future marketing activity.

The strategy identified the key opportunities to:

• Strengthen Deep Sleeps’ market positioning and brand messaging.

• Improve online visibility.

• Attract more relevant, high purchase-intent traffic.

• Improve the customer experience and remove potential barriers to purchase.

• Maximise website conversion opportunities.

• Prioritise marketing activity according to potential commercial impact.

The result was a clear, insight-led growth roadmap designed to focus limited resources on the activities most likely to improve visibility, traffic and conversions - providing Deep Sleeps with a stronger foundation for sustainable commercial growth.